Interviews

This week we did a set of 8 interviews to people that match our customer segment (people between 18 and 35 years that started to go to the gym and left it).

The script that we have use for this interviews contains the following questions:

• Have you ever gone to the gym?
• Do you usually go to the gym?
• What did make you go to the gym?
• Why did you go to the gym, to achieve what objectives? In the long term or short term?
• Talk me through a week in the gym for you?
• What was the worst part of it?
• Did you use the gym services?
• What kind of routines did you do?
• Why did you stop going to the gym?
• What are the most frustrating aspects of go to the gym?
• What is the process you go through last time to go to the gym?
• So, go to the gym was frustrating, what if you have a better way to go?
• So, go to the gym was boring, what if you can competite with your friends?
• So, go to the gym was boring, what if you can see your progress online?

This is the summarize of our interviews.

Top lack of motivations

• Monotony and boredom
• Schedule-Lack of time
• Lack of results
• I could hardly afford
• I lost my partner to go to the gym
• Health Problems
• Too many people
• Lack of progress

Factors to go to the gym

• Loss weigh
• Getting in shape
• Feeling good about yourself
• Health
• Meet people
• Image
• Occupy time
• Try it
• Fun
• Duration
• Media 6 months

Services

• Monitors? yes
• Sauna? not
• Personal Trainer? not
• Nutritionist? not
• Pool? yes
• Parking? yes

Routines

• Cardio / Resistance
• Strength / Toning
• Lung capacity / Improve Breathing

Analogs and Antilogs

After analyzing the market, we have concluded with the following tables of analog and antilogs

Antilogs (Unsuccessful competition?)	Strengths	Weaknesses
Fitocracy	User can manually input some data on gym workouts. Free. Payed version exists which offers extra stuff.	Manual entry of data. Lacks automatic gym integration.
Anytime Fitness	Open 365 days	Poor personal and poor facilites

Analogs (prove some key aspects of your potential solution. Copy them, but improve them)	Strengths	Weaknesses
Sports tracker	Proves people like sharing their sport improvements with others (social networks).	Automatic entry of data. Lacks gym integration. Only running, walking and bike.
Endomondo	Proves people like sharing their sport improvements with others (social networks).	Automatic entry of data. Lacks gym integration. Only running, walking and bike.
DIR	Has wristbands to open doors. Stores workout routines on it?? Many gyms = solves proximity problem? Organizes sport groups and events Street events Has facebook page	Has a closed timetable activities

Presentation 28/02/14

InnoGym from Ruben_Aguilar