Persona Description

Personal Data

Name: Marc V.

Age: 35

Marital Status: Single

Job: Accountant

Car: Renault Clio

Hobbies: Going to the cinema and disco every weekend

Listens to: Nino Bravo, Formula V, Duo Dinamico

He wants to lose weight, get fit and have a good time.

He fears effort without results and finding extremely hard going to the gym

What does he think & feel?

• Gym is boring. I hate it
• I don’t have time to go
• I can do funnier things with my time
• Envious of fit people. Wants to be like them
• People he finds at the gym are not like him
• It’s too hard
• I feel fat and in low physical form

What does he see?

• Fit and sculptural bodies.
• People who regularly go to the gym or do sport
• Fit women date with fit men
• He doesn’t see the results of working out
• He is fat

What does he say and do?

At the beginning (before going to the gym and when he starts doing so):

• “I’ll go every day to the gym”
• Goes regularly to the gym the first week

Later on:

• “I don’t have time to go to the gym”
• “It’s too far from work/home”
• “It’s boring”
• Stops going to the gym

What does he hear?

• Fit men are more successful with women
• He will meet fit girls
• Doing sport is healthy
• People admire fit people